Audio-Technica ATH-M50x
Motion, Advertising • Made in After Effects
In this conceptual marketing system for Audio-Technica, the ATH-M50x headphones are used to bring consumers into a comforting soundscape of their own.
The system includes a 30-second version, a 15-second version, and a short social media ad.
Instagram Reel
PROCESS
For this set of commercials, the idea was to break away from a typical, modern and sleek look. To really sell the idea of relaxing with the headphones on, the style needed to be more mellow and freeform; indicative of jazz or soothing music.
Initial storyboard for the full, 30-second commercial.
Using the more freeform style enhances the visual storytelling; showing a night-and-day difference. The viewer sees the contrast between leaving your headphones off in a noisy environment, versus putting them on and listening to a gentle song.
