Florida Prime Sports — Summer '24 Branding
Branding, Print & Publication, Client Work • Made in Photoshop and InDesign
The following is a variety of work done for Florida Prime Sports, a youth sports organization. Using the brand's neon pink and blue combo, their templates are redesigned with visuals that bring Florida Prime into the modern sports world.
*Some contact information is hidden to protect the privacy of Florida Prime coaches and staff.
Social Media
Print Media
Photography
PROCESS
Previous comps of the magazine ad and other Florida Prime branding felt too rigid, and clashed with the story Florida Prime wanted to tell. With one of the executive directors wanting to try something new, I introduced an idea for their Summer '24 initiatives.
My idea was to use more dynamic colors and backgrounds to have better contrast against a neon-pink-and-cyan color scheme, introduce a slant to images to convey motion, and typography reminiscent of Prime's logo. This idea would be carried over as the branding for social media templates, flyers and other content.
I'm very happy to have been apart of something that helps uplift my community. Even though my role was design-related, communication and connection is important, as it helped with visually capturing stories accurately, and keep a safe and fun environment for young athletes.
